LATEST ARTICLES

Yes, Pakistani Cinema Does Need Films Like Cake

Okay, so long story short, this video essay is a response to a rather shocking article. Shocking, because when Pakistan finally got a universally...

5 Pakistanis Who Should Have Their Own Reality TV Shows

There I was, engaged deep in conversation with Ushah Kazi about Pakistani celebrities and the controversies that surround them. While also, simultaneously, battling sleep....

Let’s Talk About Cake’s Music

Chances are that you’ve already heard about Cake, and how much of a step forward it is for Pakistani cinema. We’ve been excited about...

Cake Film Review: Sweet, Fulfilling and Subtle

In an older article I said that Cake may just take the spot of my favourite film of the year from Parchi. Well guess...

How to (re)Introduce Your Non-Pakistani Friends to Pakistan

I won’t lie, the point of this post is to simply talk about some stuff that I’ve been loving. But, as I was looking...

Hey Hum TV, THIS is How You Celebrate Dark Skin

Okay, so this response comes much later than I had planned. I could give you guys my routine excuses (exams, family, fate of the...

The best Pepsi Ad Pakistan has Ever Seen

Our world is full of secrets. Especially in this day and age where people want to be ‘first’ for everything, from PSL tickets to...

Sana Safinaz Lawn Ad Reflects a Much Bigger Problem

‘Sana Safinaz Lawn’ a rallying cry for local fashionistas, and bargain hunters. The brand has been perched atop the local fashion scene since its...

5 Random Things; Artists, Aurat March 2018 and A Fearless Pakistan

So many things have happened recently. So much of it is rather depressing. But, some of it is also worth celebrating. So, that’s what...

5 Times Pakistani Cinema Made Less Sense than Pakistani Politics

Politics and Pakistan seem to cling on to each other. Kind of like that couple that never wanted to get married, but has been...