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Sana Safinaz Lawn Ad Reflects a Much Bigger Problem

‘Sana Safinaz Lawn’ a rallying cry for local fashionistas, and bargain hunters. The brand has been perched atop the local fashion scene since its inception. It has also been rather elitist, racist and tone-deaf...

Hey Hum TV, THIS is How You Celebrate Dark Skin

Okay, so this response comes much later than I had planned. I could give you guys my routine excuses (exams, family, fate of the world, etcetera) but by now you know what to expect....
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Ethical Fashion and Pakistani heritage

Oh the Pakistani fashion industry. Is there any aspect of local glamour that divides public opinion more? Between the moral police and the extravagant designers, the local industry never lacks controversy. But amidst the...

Shehzeen Rehman on Blogging as a career

It wouldn’t be amiss to say that the local blogosphere has exploded of late. Every aspect of life in Pakistan boasts its own range of blogging celebrities; whose shot to fame is familiarity with...

Beauty and business with Naimal H.

Beauty in Pakistan has always been an enigma. On the one hand, there’s a local market of more than Rs. 150 billion for cosmetics, local brands are quickly gaining momentum and the boom in...

Check Out These Halloween Looks By Pakistani Artists

Halloween is here! It’s that time of the year again when you dress up and tell scary stories. Although not really prevalent in our society; the Halloween culture is catching up. This year we...

Alishay Adnan; fashion works

The local fashion scene has been booming. Earlier this month we were treated to the Bridal Couture week; the latest style omnibus to wander into local party halls and onto the blogosphere. It was...

Ethical Fashion, Pakistan and The Dhurrie Project

In 1966, Spanish designer Paco Rabanne partnered with the Scott Paper Company for a publicity stunt. He designed the famous paper dress, which the company would market as a tongue in cheek fashion must-have....

Elegantly Simple Pakistani Fashion, Courtesy Hina Mirza

For all its aplomb, Pakistani fashion tends to be a strange kind of monotonous. Yes, there is a lot of vibrant colour, embellishments and bridal. But lately, I’ve been wondering why that is all...

Fashion, Photography and the Perfect Pizza: A Snapshot of Fahhad Rajper’s Journey

From the glittering sets of Pakistan’s fashion scenes to the Pizza scented kitchen of his new dhabba, Fahhad Rajper has had a pretty eventful year. in fact, he’s had a busy couple of years....